On Mondays, I usually meet my husband for lunch in Jackson Square. For a long time, those walks felt quiet—almost eerily so. But last month, I noticed something different. The sidewalks in FiDi and Jackson Square were buzzing again. Cafés were full, people were darting in and out of meetings, and for a moment, it almost felt like the San Francisco of pre-pandemic days.
And that energy isn’t just in the streets—it’s showing up in the housing market too.
San Francisco just recorded the biggest year-over-year growth in rental prices, with the average one-bedroom going for around $3,500 a month. Layer that on top of return-to-office mandates (which are now common across many industries) and the surge of AI-driven companies bringing in new talent, and you’ve got a perfect storm driving up housing demand.
Some companies are even offering incentives for employees to live closer to the office—another nudge toward in-person productivity. The result? Renting is not only expensive, but finding housing has become increasingly competitive.
I’ve felt this shift firsthand in my business. Over the past month, several new clients have come to me after realizing that buying a condo could actually be cheaper than renting—especially when you factor in tax benefits and long-term equity growth.
When rents are sky-high, the cost of ownership suddenly feels a lot more practical.
If you’ve felt stuck in your condo: The market has shifted. Demand is heating up, and now may be your time to sell.
If you’re looking to buy: Let’s get a game plan in place before the competition gets even hotter. Having a strategy will help you move quickly when the right property comes along.
The sidewalks of San Francisco are buzzing again—and so is the condo market. If you’ve been waiting for a sign that it’s time to make your move, this is it.
👉 Let’s chat about your goals—whether that’s buying your first place or selling the one you’ve outgrown.