Leave a Message

Thank you for your message. We will be in touch with you shortly.

Blog

Why I’m Buying a 1-Bedroom I’ll Probably Never Sleep In

The Smartest Long-Game Move You Can Make

When I moved to San Francisco 20 years ago, you could rent a one-bedroom in NOPA for $1,300. Hayes Valley was far from trendy. The city has reinvented itself a dozen times since then — and rents have followed.

Lately, I’ve been asking a very “SF mom” question:
If my kids want to come back after college, what rent will they be walking into in 20 years?

That’s what sparked this:
I’m seriously considering buying a 1-bedroom I’ll never live in.
Not as a second home… but as a long-game move.

Here’s why it actually makes sense

1. New construction = fewer surprises

I’m a mom. I don’t need drama from an investment property.
A newer building means stronger systems, predictable upkeep, and less “unexpected.”

2. Location drives rent — always

If I’m going to park money somewhere, it’s going to be in a walkable, transit-friendly, highly desirable neighborhood where tenants line up year after year.

3. 2005 rent vs. 2025 rent tells the whole story

If a one-bedroom went from $1,300 to $3,500+ in 20 years…
What will 2045 look like?
I’d rather be on the receiving side of that equation.

4. Gold sits still. Real estate compounds.

In my last blog I compared the two — and I’ll say it again:
Gold stores value.
SF real estate builds it.
And it gives my kids a real option later.

The Launchpad Strategy

That’s essentially what this is:
A small, smart, low-maintenance “launchpad” my kids could use when they’re starting out — or that I can rent out if they don’t.

If they come back to SF, amazing.
If not? I still own a strong asset in a world-class rental market.

The bottom line

I’m not doing this because I want another condo.
I’m doing it because San Francisco moves fast — and life moves even faster.
This is about creating options, hedging against future rent, and putting my long-term dollars somewhere that actually works for my family.

If you’ve been thinking about a similar move — you’re not alone.
SF moms ask me about this all the time.
And yes, it can absolutely be a smart play.

Want to explore what a “launchpad unit” could look like for your family?
Let’s talk.

WORK WITH JEN

Got questions about San Francisco's real estate landscape? Wondering about market trends, property values, or available listings? Jen is here to provide the answers you seek.
Let's Connect
Follow Us